Rural Cement Sales Demand

Rural Cement Sales

Heavy pre-monsoon rains all over central India has wrecked havoc on standing crops leading to heavy losses to farmers. This in turn has lead to reduced rural income and lower spending money. Rural housing has been put on hold for most people affected by this cycle. Rural cement sales has been affected as around 60% of total rural cement off-take is fron the rural retail segment and the rest of 40% by institutional buyers.

However cement companies who have responded to this cash crunch scenario by expanding credit to dealers have benefited as most cement dealers have passed on the expanded credit terms to the rural cement buyer. Rural retail cement sales of these companies have not been affected much as against cement companies whose credit terms are more rigid.

More on this from Rural Cement Sales experts here.

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